Empathise - Learn about the audience you are designing for. Interview and observe what they communicate about their motivations and challenges. 
 

Define - Refine and focus your insights from the “Empathy” stage and define the problems that need solving. Create mental models and user personas (characters that represent the different user types who may use the system). User personas help us to keep the users' needs, goals and frustrations in mind when considering design solutions.
 

Ideate - Brainstorm, problem-solve and generate a range of creative solutions! Hold workshops to discuss the possibilities and share ideas. Outline the product features and identify opportunities. Map out the user’s thought process, how they achieve certain goals and the reactions we want them to have toward each task. Make a user journey map to illustrate the story of the user persona's experience from start to finish. Write out the business goals and desired outcomes for each persona and fill in how they will discover the product, learn about it and use it.
 

Prototype / Test - Build a representation of your ideas and concepts with simple, unbranded wireframes that explain abstract concepts with users and team members to generate feedback. Keep the first prototypes simple and iterate with testers quickly. When ready, move onto high-fidelity mockups with branding, grid-structure and colour scheme to bring it closer to the end product. This stage uncovers usability issues and validates design decisions based on tester reactions.
 

Test / Launch - Develop interactive prototypes with tools like Figma or Moqups that look and function like the end product. This lets the team easily distribute and observe how well it will be received before the product is developed and launched. Then ready, set, launch! You can immediately perform A/B tests and record how well the launched product is performing.
 

Iterate - Make continual adjustments and improvements using steps 1-5. Schedule release dates for continued upgrades and improvements.​